Recipient of Roanoke Valley Preservation Foundation’s 2020 Kegley Preservation Award for Best Adaptive Reuse

For decades, this beautiful iconic building was home to the Heironimus Department Store – an institution in Roanoke. The building had been vacant for years when we purchased it.

The project was challenging from a historic tax credit perspective. There were internal and open escalators on each floor, which needed to remain visible, creating layout issues for the apartments and other design issues dealing with life safety and fire separation.

Mast General Store ended up locating its first store in Virginia on the ground floor and mezzanine levels. The store is absolutely stunning and a real win for downtown Roanoke and the community at large. Doing a custom buildout for a high end retail space while trying to finish up a 110,000 sq/ft historic renovation was certainly challenging, but well worth the effort.